The internet has redefined how people conduct business, making it very easy to set up shop without the hustle associated with brick-and-mortar businesses. However, you still need a customer base to succeed, and this will depend on how well you market your business online. Here are some smart and effective internet marketing tips for increasing brand visibility.
• Optimize your website
According to research, 86% of people who use search engines to surf the web do not bother to access the second page. To this end, websites ranked at the first page and at the top tend to attract more traffic and make more revenue. As such, optimize your website in aspects such as design, loading speeds, ease of navigation, and mobile-friendliness, among others.
Additionally, ensure you add value to your visitors rather than focusing solely on selling to gain though command and with it loyal, long-term clients. For this, you will have to develop articles that teach all about your products and services and everything users may need to know – remember to be honest. This will also give you a chance to optimize popular keywords, boosting your chances of a higher ranking.
• Utilize the social media
Social media platforms such as Twitter and Facebook go a long way in increasing brand visibility – they allow you to meet potential clients directly. As such, it is important to create relevant social media pages for reaching out to your fans on these sites and increasing awareness among potential clients.
Make sure they are informative and engaging in order to catch and retain the interest of visitors and increase your business’ popularity.
Competitors can be an inconvenience and an advantage as well, especially when your business is still new. By connecting with other similar and relevant businesses in your niche, you get to know more about how to succeed online while also making you visible their clients and visitors.
Additionally, network with other businesses that may offer complementary products and services and they may in turn channel their traffic your way.
• Short videos for a visual impact
In addition to reaching a wide audience, TV adverts are also efficient owing to the professionalism they portray – they are, unfortunately, very expensive. However, you can now make short videos marketing your business at almost no cost thanks to YouTube. Unlike written content, videos are fun and entertaining and as such are guaranteed to catch more people’s interests – keep them brief, professional, and informative with a touch of fun and personality.
These are some of the latest and most effective online marketing tips, and when boosted with quality products and customer service, they will go a long way in increasing brand visibility and traffic flow to your online business.